Certifications & Resume
EXPERIENCE
🕔 April 2022 — Present
DIGITAL MARKETING STRATEGIST
Northwestern Health Sciences University
📍Bloomington, Minnesota
• Developed strategies for ongoing enhancement of website, SEO & UX.
• Initiated and lead strategies to optimize user funnels with digital partners.
• Provided continuous measurement, analysis, and reporting using dashboards I created for presenting to key stakeholders.
• Managed paid social media, OTT, SEM, PPC, CPC, and display campaigns.
• Generated and executed digital assets to reach the intended audiences.
🕔 May 2014 — APRIL 2022
HEAD OF Digital Marketing
Wellness Connection of Maine
📍Portland, Maine
• Managed, coached and brought out the best in a team of professionals.
• Developed and executed multi-faceted digital marketing projects that drove customer acquisition, increased product utilization, and improved customer engagement, for augmenting the triple-bottom-line (People, Planet, Profit).
• Identified and tracked key performance indicators in the digital landscape to make high-level decisions.
• Designed, built, and maintained B2B & B2C e-commerce WordPress websites as well as other third-party marketplaces.
• Launched new brands and storefronts.
• Crafted search engine optimization strategies for on-page and product-level.
• Conducted sustainability initiatives such as reducing plastic by 5,575lbs YoY.
🕔 March 2016 — JUNE 2020
marketing manager
Chip Digital, LLC
📍Portland, Maine
• Provided consulting for small and mid-sized businesses.
• Built 25+ WordPress websites ranging from eCommerce storefronts and SaaS.
• Optimized search rankings for clients on Google to increase conversions.
• Managed budgets and campaigns on Google Ads, social media & more.
• Graphic designed campaign content for digital and print.
“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”
EDUCATION
Class of 2018—Graduated with High Honors
Master of Business Administration
Class of 2013—Concentration on sustainable business
Bachelor of science in business administration
Class of 2021—Harvard Business school online
certificate in leadership principles
LET'S TALK
(207) 321-1350
*ALL MY BEST
BENJAMIN GELASSEN
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