Benjamin Gelassen
Marketing Director | Growth, Brand & Digital Strategy
14 years leading data-driven marketing strategies to increase visibility, conversion, and revenue across B2B and B2C organizations
Benjamin Gelassen
Marketing Director | Growth, Brand & Digital Strategy
14 years leading data-driven marketing strategies to increase visibility, conversion, and revenue across B2B and B2C organizations
Marketing Leadership Snapshot
Strategy. Execution. Results.
- Director-level marketing leader with experience across B2B and B2C organizations
- Led integrated, multi-channel strategies spanning brand, digital, and demand generation
- Drove measurable growth in SEO visibility (+30% site health), website performance, and qualified leads
- Owned strategy and execution end-to-end, aligning vision, execution, and results
BENJAMIN'S CORE MARKETING SKILLS
Brand & Go-To-Market Strategy
Positioning, messaging, and execution aligned to business growth.
Digital Marketing & Demand Generation
Multi-channel programs across SEO, paid media, email, and content.
Website Strategy & Optimization
UX, conversion, and performance improvements aligned to business goals.
SEO/AEO & Organic Growth
Search strategy, technical optimization, and content execution driving measurable gains.
Performance Marketing & Analytics
Data-informed decision-making using GA4, Search Console, and performance metrics.
B2B & B2C Marketing
Experience across customer-driven and account-based marketing environments.
Content & Storytelling
Narrative-driven content supporting brand authority and conversion.
Leadership & Execution
Hands-on leadership from strategy through implementation.
Video Content
Video Shoots & Editing
At Wellness Connection, I owned production end-to-end — storyboarding, casting, wardrobe, and props — building out photo and video content from concept to final cut for a regulated retail brand with no prior marketing infrastructure to lean on.
At Talus, I directed a freelance crew to produce video content that ran across product pages, paid ads, organic social, our website, and email marketing. That same visual library fed into three print/digital catalog cycles, where I integrated photography with QR-linked video to bridge physical and digital touchpoints for retail buyers.
Across both roles, the throughline is turning a single shoot into a multi-channel asset library rather than one-off content.
Website Design & Development
Strategic, Stunning, and Built to Convert.
Benjamin Gelassen designs websites that do more than look good; they guide visitors, build trust, and drive results. Every layout, color, and detail is crafted to reflect the brand and support core business goals.
Revamp
Website Redesign
Before/After:
The revamped experience now reflects Seth Rosenbloom’s voice as a modern blues artist, powerful, expressive, and unmistakably authentic. Clean, intuitive navigation makes it easy for fans, promoters, and students to find exactly what they’re looking for. Striking visuals and immersive media capture the energy of Seth’s playing, while a refined layout brings clarity to his music, lessons, tour dates, and story.
desktop Revamp
Website Redesign Before/After:
The original Thornton Guitars website was rich in craftsmanship but lacked the clarity and visual polish to reflect the premium quality of the instruments. Navigation was clunky, images were dated or inconsistent, and the site didn’t fully showcase the brand’s artistry or story. I migrated the site from WIX to WordPress Hosting and generated a custom, elegant design that better represents the boutqiue guitars being sold.
Mobile Revamp
Website Redesign
Before/After:
The revamped experience now mirrors the precision and beauty of the guitars themselves. Clean, intuitive navigation. Bold, high-resolution imagery. A refined layout that highlights each model’s unique details while telling the story of Chuck’s masterful work. It’s now easier than ever for visitors to explore, connect, and fall in love with a CP Thornton Guitar, before they even pick one up.
Desktop View
Website Development
From Scratch
Custom and performance-optimized. Built for growth.
Benjamin Gelassen develops websites from the ground up. Every module, element, and section is tailored to business goals, ensuring the site is fast, secure, scalable, and ready to grow.
Mobile view
Website Development
From Scratch
Built to perform flawlessly on every device.
Benjamin Gelassen constructs with responsiveness at the core, ensuring the website adapts seamlessly to mobile phones, tablets, and desktops. With clean, efficient development practices, Benjamin Gelassen’s sites will load fast, function smoothly, and deliver a consistent experience no matter how the audience connects.
Revamp
Website Redesign
Before/After:
The revamped experience now reflects Seth Rosenbloom’s voice as a modern blues artist, powerful, expressive, and unmistakably authentic. Clean, intuitive navigation makes it easy for fans, promoters, and students to find exactly what they’re looking for. Striking visuals and immersive media capture the energy of Seth’s playing, while a refined layout brings clarity to his music, lessons, tour dates, and story.
desktop Revamp
Website Redesign Before/After:
The original Thornton Guitars website was rich in craftsmanship but lacked the clarity and visual polish to reflect the premium quality of the instruments. Navigation was clunky, images were dated or inconsistent, and the site didn’t fully showcase the brand’s artistry or story. I migrated the site from WIX to WordPress Hosting and generated a custom, elegant design that better represents the boutqiue guitars being sold.
Mobile Revamp
Website Redesign
Before/After:
The revamped experience now mirrors the precision and beauty of the guitars themselves. Clean, intuitive navigation. Bold, high-resolution imagery. A refined layout that highlights each model’s unique details while telling the story of Chuck’s masterful work. It’s now easier than ever for visitors to explore, connect, and fall in love with a CP Thornton Guitar, before they even pick one up.
Desktop View
Website Development
From Scratch
Custom and performance-optimized. Built for growth.
Benjamin Gelassen develops websites from the ground up. Every module, element, and section is tailored to business goals, ensuring the site is fast, secure, scalable, and ready to grow.
Mobile view
Website Development
From Scratch
Built to perform flawlessly on every device.
Benjamin Gelassen constructs with responsiveness at the core, ensuring the website adapts seamlessly to mobile phones, tablets, and desktops. With clean, efficient development practices, Benjamin Gelassen’s sites will load fast, function smoothly, and deliver a consistent experience no matter how the audience connects.
Desktop & Mobile Views
B2C & B2B eCommerce
Wellness Connection
- Designed, built, and maintained B2B & B2C eCommerce WordPress websites as well as other third-party marketplaces.
- Directed SEO and PPC campaigns.
- Drove customer acquisition, promotions, revenue, increased product utilization, and improved customer engagement.
Desktop & Mobile Views
B2C eCommerce
Transported Festival
- Designed, built, and maintained B2C eCommerce WordPress website for events.
- Directed SEO and PPC campaigns (social media, Google Ads and audience extension programs).
- Drove customer acquisition, promotions and revenue.