Benjamin Gelassen
Marketing Leader | AI-Powered Growth, Ops, Brand & Digital Strategy
14 years building marketing functions that grow revenue: brand, paid media, SEO and AEO, lifecycle, and the AI tools that make a lean team move fast.
Where I've done it
Built, scaled, and led.
Talus Corp. / High Road
Marketing Director · Consumer products
Hands-on paid acquisition across six platforms, an AEO program that put High Road in AI answer engines, and launches across the full product line.
See campaigns →Northwestern Health Sciences
Digital Marketing Strategist · Higher ed + clinics
HubSpot and Salesforce lifecycle programs for long enrollment cycles, plus GA4 and Looker Studio reporting for leadership.
See analytics →Wellness Connection of Maine
Founding marketer to Digital Marketing Manager
Pioneered a new industry and startup company. Eight years, three promotions, a full rebrand, and compliant growth in regulated cannabis.
See branding →AI Builds
I build with AI, not just write with it.
Apps, plugins, and automations I've designed and shipped using Claude, Claude Code, and Base44. Real tools that run in production, built by a marketer.
Chip's Woodshedder
A full guitar practice suite with an AI session builder, ear training and fretboard tools, gear tracking, and a mentor mode for teachers.
See the build →Custom Guitar Configurator
A WordPress plugin built with Claude that lets CP Thornton Guitars buyers spec a handmade guitar and see a live estimate as they build.
See the build →AI-Connected Ad Ops
Claude connected directly to Meta Ads, Google Ads, and GA4 to pull performance, shift budget, launch tests, and scale winners.
See the build →Built with: Claude · Claude Code · Base44 · Make · Clay · HeyGen · Canva
Explore All AI Builds →What I do
Strategy through execution, one owner.
What people say
“Ben put together an organized plan for SEO that boosted ranking to new highs while creating brand consistent packaging and messaging for over 80 products… Ben is a professional and we will miss him.”
“I have never worked side by side with anyone having the breadth of skills that Ben has… If he doesn't know how to do something, he dives in without the need for direction and self learns it.”
Let's build what's next.
Open to senior and director-level roles in growth, performance, marketing operations, and AI-driven marketing. Based in Portland, Maine, open to hybrid or remote.