Benjamin Gelassen’s Resume
Director-level marketing leader with end-to-end ownership of strategy, execution, and growth.
14 years
Strategy → Execution → Measurable Outcomes.
Benjamin Gelassen’s Resume
Director-level marketing leader with end-to-end ownership of strategy, execution, and growth.
14 years
Strategy → Execution → Measurable Outcomes.
July 2023 — February 2026
MARKETING DIRECTOR
Talus Corp.
Portland, Maine
- Partnered directly with Sales leadership to support pipeline generation, deal velocity, and close rates.
- Led hands-on experimentation to identify scalable growth channels beyond paid acquisition that optimized funnel performance and conversion efficiency.
- Owned and optimized marketing budgets across digital tools, Paid Search, Paid Social, and Programmatic.
- Developed B2B sales assets, including packaging, sales kits, and LPs, contributing to additional revenue.
- Established reporting frameworks to track campaign impact, pipeline contribution, and growth.
- Owned end-to-end go-to-market execution across B2B and B2C segments.
- Defined positioning and messaging to clearly articulate value to non-technical, operational buyers.
- Revamped website, improving SEO site health by 31%.
- Designed and executed multi-channel campaigns, increasing brand visibility.
- Partnered with sales leadership to align campaigns with growth objectives and AI-automations.
- Led strategy and execution for major B2B trade show events, coordinating cross-functional teams across marketing, sales, and operations to manage booth design, messaging, demos, and lead capture, driving qualified pipeline growth and strengthening partnerships with key industry stakeholders.
April 2022 — July 2023
DIGITAL MARKETING STRATEGIST
Northwestern Health Sciences University
Bloomington, Minnesota
- Developed strategies for ongoing enhancement of website, SEO & UX.
- Initiated and lead strategies to optimize user funnels with digital partners.
- Provided continuous measurement, analysis, and reporting using dashboards I created for presenting to key stakeholders.
- Managed paid social media, OTT, SEM, PPC, CPC, and display campaigns.
- Generated and executed digital assets to reach the intended audiences.
May 2014 — APRIL 2022
HEAD OF DIGITAL MARKETING
Wellness Connection of Maine
Portland, Maine
- Managed, coached and brought out the best in a team of professionals.
- Developed and executed multi-faceted digital marketing projects that drove customer acquisition, increased product utilization, and improved customer engagement, for augmenting the triple-bottom-line (People, Planet, Profit).
- Identified and tracked key performance indicators in the digital landscape to make high-level decisions.
- Designed, built, and maintained B2B & B2C e-commerce WordPress websites as well as other third-party marketplaces.
- Launched new brands and storefronts.
- Crafted search engine optimization strategies for on-page and product-level.
- Conducted sustainability initiatives such as reducing plastic by 5,575lbs YoY.
EDUCATION
Class of 2018—Graduated with High Honors
Master of Business Administration
Class of 2013—Concentration on sustainable business
Bachelor of science in business administration
Class of 2021—Harvard Business school online