Benjamin Gelassen’s Resume
Director-level marketing leader with end-to-end ownership of strategy, execution, and growth.
14 years
Strategy → Execution → Measurable Outcomes.
Benjamin Gelassen’s Resume
Director-level marketing leader with end-to-end ownership of strategy, execution, and growth.
14 years
Strategy → Execution → Measurable Outcomes.
July 2023 — February 2026
MARKETING DIRECTOR
Talus Corp.
Portland, Maine
- Managed, coached and brought out the best in a team of professionals.
- Developed and executed multi-faceted digital marketing projects that drove customer acquisition, increased product utilization, and improved customer engagement, for augmenting the triple-bottom-line (People, Planet, Profit).
- Identified and tracked key performance indicators in the digital landscape to make high-level decisions.
- Designed, built, and maintained B2B & B2C e-commerce WordPress websites as well as other third-party marketplaces.
- Launched new brands and storefronts.
- Crafted search engine optimization strategies for on-page and product-level.
- Conducted sustainability initiatives such as reducing plastic by 5,575lbs YoY.
April 2022 — July 2023
DIGITAL MARKETING STRATEGIST
Northwestern Health Sciences University
Bloomington, Minnesota
- Developed strategies for ongoing enhancement of website, SEO & UX.
- Initiated and lead strategies to optimize user funnels with digital partners.
- Provided continuous measurement, analysis, and reporting using dashboards I created for presenting to key stakeholders.
- Managed paid social media, OTT, SEM, PPC, CPC, and display campaigns.
- Generated and executed digital assets to reach the intended audiences.
May 2014 — APRIL 2022
HEAD OF DIGITAL MARKETING
Wellness Connection of Maine
Portland, Maine
- Managed, coached and brought out the best in a team of professionals.
- Developed and executed multi-faceted digital marketing projects that drove customer acquisition, increased product utilization, and improved customer engagement, for augmenting the triple-bottom-line (People, Planet, Profit).
- Identified and tracked key performance indicators in the digital landscape to make high-level decisions.
- Designed, built, and maintained B2B & B2C e-commerce WordPress websites as well as other third-party marketplaces.
- Launched new brands and storefronts.
- Crafted search engine optimization strategies for on-page and product-level.
- Conducted sustainability initiatives such as reducing plastic by 5,575lbs YoY.
EDUCATION
Class of 2018—Graduated with High Honors
Master of Business Administration
Class of 2013—Concentration on sustainable business
Bachelor of science in business administration
Class of 2021—Harvard Business school online