Websites
Websites designed as growth platforms, not brochures.
14 years
Strategy → Execution → Measurable Outcomes.
Websites
Websites designed as growth platforms, not brochures.
14 years
Strategy → Execution → Measurable Outcomes.
Website Design & Development
Strategic, Stunning, and Built to Convert.
Benjamin Gelassen designs websites that do more than look good; they guide visitors, build trust, and drive results. Every layout, color, and detail is crafted to reflect the brand and support core business goals.
How I Approach Websites
Goals, Audience & Constraints
Define business objectives, user intent, success metrics, and technical realities before any design or build decisions.
Information Architecture & UX Strategy
Structure navigation, page hierarchy, and user flows to reduce friction and guide action.
Messaging, Content & SEO Alignment
Develop clear positioning, on-page messaging, and search intent mapping to ensure content works for users and search engines.
Design & Build Execution
Translate strategy into a clean, performant site built for accessibility, responsiveness, and scalability.
Performance, SEO & Conversion Optimization
Optimize speed, technical SEO, and conversion paths to improve visibility and effectiveness.
Measurement, Iteration & Growth
Track behavior and outcomes, learn from real data, and continuously refine the site as the business evolves.
Revamp
Website Redesign
Before/After:
The revamped experience now reflects Seth Rosenbloom’s voice as a modern blues artist, powerful, expressive, and unmistakably authentic. Clean, intuitive navigation makes it easy for fans, promoters, and students to find exactly what they’re looking for. Striking visuals and immersive media capture the energy of Seth’s playing, while a refined layout brings clarity to his music, lessons, tour dates, and story.
desktop Revamp
Website Redesign Before/After:
The original Thornton Guitars website was rich in craftsmanship but lacked the clarity and visual polish to reflect the premium quality of the instruments. Navigation was clunky, images were dated or inconsistent, and the site didn’t fully showcase the brand’s artistry or story. I migrated the site from WIX to WordPress Hosting and generated a custom, elegant design that better represents the boutqiue guitars being sold.
Mobile Revamp
Website Redesign
Before/After:
The revamped experience now mirrors the precision and beauty of the guitars themselves. Clean, intuitive navigation. Bold, high-resolution imagery. A refined layout that highlights each model’s unique details while telling the story of Chuck’s masterful work. It’s now easier than ever for visitors to explore, connect, and fall in love with a CP Thornton guitars, before they even pick one up.
Desktop View
Website Development
From Scratch
Custom and performance-optimized. Built for growth.
Benjamin Gelassen develops websites from the ground up. Every module, element, and section is tailored to business goals, ensuring the site is fast, secure, scalable, and ready to grow.
Mobile view
Website Development
From Scratch
Built to perform flawlessly on every device.
Benjamin Gelassen constructs with responsiveness at the core, ensuring the website adapts seamlessly to mobile phones, tablets, and desktops. With clean, efficient development practices, Benjamin Gelassen’s sites will load fast, function smoothly, and deliver a consistent experience no matter how the audience connects.
Desktop & Mobile Views
B2C & B2B eCommerce
Wellness Connection
- Designed, built, and maintained B2B & B2C eCommerce WordPress websites as well as other third-party marketplaces.
- Directed SEO and PPC campaigns.
- Drove customer acquisition, promotions, revenue, increased product utilization, and improved customer engagement.
Desktop & Mobile Views
B2C eCommerce
Transported Festival
- Designed, built, and maintained B2C eCommerce WordPress website for events.
- Directed SEO and PPC campaigns (social media, Google Ads and audience extension programs).
- Drove customer acquisition, promotions and revenue.