Benjamin Gelassen's Portfolio - Logo
Benjamin Gelassen's Portfolio - Logo
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Benjamin Gelassen's Portfolio - Logo
Benjamin Gelassen's Portfolio - Logo

AI Builds

I build with AI, not just write with it.

Most marketers use AI to draft copy.

I use it to build the tools: apps, plugins, and automations that run in production.

AI Builds

I build with AI, not just write with it.

Most marketers use AI to draft copy.

I use it to build the tools: apps, plugins, and automations that run in production.

How I build

01

Start with a real problem

A business need or a workflow that wastes time, not a demo.

02

Spec it like a product

Users, flows, and what "done" means, written before any build starts.

03

Build and iterate with AI

Claude, Claude Code, and Base44 to build, test, and refine fast.

04

Ship it and use it

Put it in front of real users, then keep improving it.

Build 01Base44In beta

Chip's Woodshedder

A full practice suite for 6-string guitar, 7-string guitar, bass, and ukulele, designed and built end to end. It puts the tools a player practices with, the gear they play on, and the people they play with in one app.

AI session builder. Builds a practice session in a few clicks from your available time, routines, goals, and priority tags.
Practice tools. Ear training, fretboard, and chord diagram tools, plus a practice tracker.
Gear tracking. Logs guitars and strings so you know when strings are due.
Bands & setlists. Shows what to practice for each band, shared with bandmates in the app.
Mentor mode. Teachers link to students, assign work to a whole class or one person, and see practice progress.
Status. In beta with guitar classmates and a mentor, ahead of a planned subscription launch.
Visit chipswoodshedder.com →
Build 02ClaudeWordPress · Live

Custom Guitar Configurator

A WordPress plugin built with Claude for CP Thornton Guitars. Buyers spec their handmade guitar and watch their estimate update as they build.

What I built: An order form that walks buyers through each spec choice, calculates a live price estimate as they go, and sends the finished build request to Chuck, who replies with a confirmed quote.
Try the configurator →
Build 03ClaudeAutomation

AI-Connected Ad Operations

Claude connected directly to Meta Ads, Google Ads, and GA4, so performance review and optimization happen in one place.

What it does: Pulls performance metrics, adjusts budget allocation, launches new ad tests, and scales winners.

More experiments

Dayparting report

Merged GA4 and CRM data with ChatGPT into a day-of-week and hour conversion report that guided ad scheduling.

AI-built collateral

Sales decks and sales sheets produced with Claude and Canva integrations.

This site

Custom features on this portfolio, like the cursor, built with Claude Code.

These are highlights, not the full list. I'm always building something new, so ask me what I'm working on.

How I work with AI tools

I pick tools for the job, not the hype. I test new ones every week, keep the ones that earn their place, and drop the rest. These are my current go-tos.

BUILDApps, plugins, site featuresClaude, Claude Code, Base44
AUTOMATEWorkflows, data, ad opsMake, Clay, Claude connectors, AI bidding
CREATEVideo, images, collateralHeyGen, OpenArt, Canva
RESEARCHAnalysis, AEO, insightChatGPT, Gemini, Perplexity

Want this kind of thinking on your team?

14 years of marketing leadership, plus a builder's approach to AI.

Let's TalkView Resume

This page was designed with Claude and built in Divi.